A promotion for Rack Starz just hit my Twitter feed today. It was a tweet to invite people to enter a drawing for a launch party prizepack. I was curious about it; so I decided to check it out to see if it was worth entering. Here are the highlights (or should I say lowlights) of what I learned about Rack Starz.
Rack Starz is about the game of pool; as in “rack’em up”; let’s shoot some pool. The aim is to promote the game of pool and take the game “out of the smoke-filled back room and into the limelight.” That sounds fine; until you visit the website.
When I got to the website I thought I was accidentally led to a porn website. I was not. Sex sells. It’s a cliché, but clichés have been known to be true. The website pushes that point.
Subtlety is not the order of the day so if you missed the double entendre of the word rack (which is very possible, if you contemplate the demographics of the audience they are speaking to), the website hits you over the head with it; with pictures of the Rack Starz. They are 12 women dressed in plunging necklines, tight tank tops and belly shirts. There is also a slickly produced YouTube video. Finally, to make sure that the point hits home; they use the tagline – “Brains, Beauty and an Amazing RACK”.
I was getting a bad feeling about this, yet the site claimed it was a legitimate gaming or sports concept. Furthermore, the site assured that the women can really play the game. They aren’t just a bunch of pretty faces with significant T & A. They’ve got skills.
That was confirmed as I scanned through the biographies. They were crammed with an impressive number of tournament and championship wins. I began to think this program or league or whatever you call it might be great to watch. I’m buying it; until they add this dandy declaration –
“There is nothing hotter than a sexy woman bending over a pool table to take a shot, but the women of Rack Starz crank up the temperature to a steady boil.”
Ugh; can I just say, this kind of marketing makes my skin crawl and gives me the dry heaves. I’m all for the promotion of billiards and the recognition of the women who play the game skillfully, but why is the tone so sleazy and low-class? I understand that they want to move billiards out of the smoke-filled rooms, but did they have to take up residence in “Skankville”?
So folks, Rack Starz isn’t exactly a case of trouble, right here in River City! With a capital “T”, that rhymes with “P”, and that stands for Pool, (love The Music Man), but it is an example of something very troubling; as in – trash that rhymes with cash that leaves us all a little abashed.
Trouble, trouble, trouble, trouble, trouble…indeed.